Selina Masoumi – Director of Flamingo Financial
12 years ago, I started my career in Regulated Advice. It is all I know in terms of a career, I
didn’t do well at school and I was lucky enough to have stumbled across a job in banking
(Halifax) when I turned 18.
From Halifax I moved to Portman Building Society then the Estate Agent Group Connells / Sequence where
I qualified as a Mortgage Advisor.
When it comes to my job, I have sat on every side of the table. The Advisor, The Customer,
I worked for Vitality as a BDM my job was to manage around 200 IFA/ Mortgage advisors to
help them understand Vitality and offer it to their clients. Only 10% of those professional
advisors who people trust to give them a balanced non-biased whole of market offering
would even mention or even consider Vitality.
However, I felt that the world of financial advice is stuck in a rut, I feel that younger clients do not engage in financial planning or education.
It was because of this that I quit my job and risked everything I had to set up Flamingo.
I want to make Financial advice accessible to everyone – the first-time young mother to the
more affluent established families. It doesn’t matter if you have a pound or million pound
what we offer is sincere genuine advice that is specifically bespoke to our clients. We make it
affordable and offer quality.
Combining Health and Wellbeing with Financial Advice is just another reason why we are so
different to other financial practices. We genuinely care about our Clients and want to offer
them so much more than just products. I want to create a list of services enlisting the help of
local companies to help our clients feel great. Services to include Counselling, Dentists
Alternative therapies like reflexology. Reiki, Acupuncture. Herbalists the list is endless and
also pampering beauticians, aesthetics even hair services.
By using this shared Value Model, it gives local business exposure and clientele and in turn a
partnership enables us as a new business to build a profile and get referrals and win business
that may have gone to other advisors. This is a truly unique offering and with local support
we could all help change peoples lives for the better.
So that’s why I do what I do, and I do it with passion, integrity and from the heart
When I’m not working
Most of my energy has been focussed on building Flamingo and launching the company, networking, meeting with young entrepeneurs
I am working with sixth form students as a Mentor, to empower their thinking, help them understand they can succeeed and teach them the habits they need to develop their careers